COST RATIONALIZATION OF BUSINESS AND COMPETITIVE RELAUNCH:

Any strategy for revitalizing competitive firm can not ignore today by a careful analysis of the costs and an assessment of the containment policies of the same. First you need to check if the overheads are consistent and compatible with the turnover. If not you have to carefully analyze the various cost items to figure out how to get to intervene to promote a thorough rationalization of the cost structure without going to affect the functionality of the company. Secondly, we must then act on the costs of the first item whose fairness is not possible without a careful assessment of the company's positioning in the market, a careful "bench mark" with competing products, in order to assess what is the contribution margin compared to the cost of the product that the market can provide. From a careful evaluation of the aspects mentioned before you can then get to define what could be the edge of recovery to additional market segments. Any assessment of the cost competitiveness of the product also involves a careful assessment of the costs for producing the same and possible strategies for the optimization of these processes (lean manufacturing) and the possible optimization and rationalization of design. Last but not least important rationalization of production costs and therefore the product must take into account a careful analysis and rationalization of costs for energy (electricity and heat) that knows how to seize the important opportunities that new technologies and new legislation in the field of energy (with related incentives) are now in a position to guarantee.